Live Healthy Nebraska 100-Day Challenge

Get your team together now and join “Thick and Tired of it”, “Mission Slimpossible” and 500 other teams enrolled to participate in the 2011 Live Healthy Nebraska 100-Day Challenge, which begins Thursday, Jan. 20. The program motivates individuals to adopt habits that lead to healthy weight-loss and increased physical activity. Humorous team names are encouraged.

Participants in the Challenge receive accredited weekly tips in nutrition and physical activity as well as thousands of incentives and prizes for logging their progress. A sortable leaderboard allows teams to compete in company, community, statewide and national competitions.

Besides the weekly tips, each participant receives a Live Healthy shirt, an annual subscription to a healthy-lifestyle magazine and access to nutrition and workout planners. The first 30,000 entrants also receive a coupon booklet good for more than $50 in discounts at Hy-Vee stores. The cost is $20 per person, or $15 with entry coupon, available at

More than 80 companies and communities have set up group codes to track their members’ progress. The Live Healthy program provides statistics and reports throughout the program. Team registration remains open until Feb. 1, and late-registering teams are allowed to log progress from Jan. 20 forward. Enter online or get more information at

Live Healthy Nebraska is a program of Live Healthy America and the Nebraska Sports Council. Local Presenting Partners include: BNSF Railways, Anderson Auto Group and BlueCross BlueShield of Nebraska. Other contributing partners include: Sandhills Publishing, the Nebraska Lottery, the Nebraska Beef Council, Mr. Goodcents Subs & Pasta, Double Eagle Beverage, Lincoln Benefit Life, Midwest Office Automations, Farmers Mutual Insurance Company of Nebraska, Three Eagles Communications, Subway, the Downtown Optimist Club of Lincoln, BizCo, St. Elizabeth Regional Medical Center, USA Fit Lincoln, Huskers Illustrated, KOLN-KGIN and Arby’s.

The Nebraska Sports Council, which facilitates Live Healthy Nebraska and the Cornhusker State Games, is a 501 (c) (3) non-profit organization which promotes healthy and active lifestyle choices. Learn more at

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